About this project
Good, integrated transport links bring untold benefits, but the UK still has a long way to go. Our bus, cycle, car, train, ferry and plane networks each face their own challenges, but what we really need is a people-centred, smart and sustainable travel system spanning the entire country.
Over the coming monthsthe Guardian will be using this page as a hub for news, views and debate on the future of transport in the UK.
The Guardian has teamed up with Harris Interactive and other partners in the transport sector to lead ‘The Big Transport Debate’, to engage with industry, policy makers, academics and consumers.
The big transport debate is funded by Transport for London, Transport for Greater Manchester, London Gatwick and The Transport Systems Catapult.
About our research partnership
Over the last 15 years, Harris Interactive’s Transport, Travel and Tourism Research Practice has become an industry leader in providing essential research solutions, such as:
Identifying the characteristics of the average traveller
Understanding the motivation for travel and choice of transport mode
Exploring the visitor experience
Pinpointing potential opportunities for commercial development and growth
In addition to client studies we regularly conduct our own industry research to keep abreast of the latest trends and public opinion, openly sharing findings with clients, industry and the wider public. We also partner national and international media organisations, providing accurate, independent research data and insight to support their content requirements.
The consumer data behind the Big Transport Debate is collected via the Harris Global Omnibus service – consisting of members of the general public who have opted in and voluntarily agreed to participate in online research studies. Through careful recruitment and management, Harris Interactive is able to rapidly survey large numbers of the general population and accurately represent the views of the nation.
Harris Interactive’s experience in both consumer and b2b markets across multiple research methodologies enables us to provide the clarity of insight and knowledge that guides the business decisions of some of the world’s leading organisations and best known brands.