Connected TV

Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today. Is it the year of connected TV already, or is it still to be realised?

In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.